[News] The future of journalism is personal: How The Journal is building AI for readers, not robots

In a Media Copilot interview, Taneth Evans, Head of Digital at The Wall Street Journal, explains how the paper is using AI to deepen, not replace, its journalism. The WSJ evaluates every new tool by asking whether it improves reporters’ work or helps readers understand the world, prioritizing trust, attribution and media literacy. AI now powers investigative assistants, newsroom workflows, personalized bullet‑point summaries, bespoke chatbots and adaptive storytelling that reshapes a single article into multiple formats—audio, video, interactive experiences—tailored to individual preferences. Evans stresses that audience needs come before hype, and that AI should amplify great reporting while preserving editorial standards. The episode, sponsored by Adobe Acrobat, also highlights new AI‑enhanced PDF workspaces that facilitate research and content creation, underscoring the broader shift toward personalized, trustworthy news experiences in an AI‑driven media landscape.