[News] AI Is Causing The Content Industry To Eat Its Own Foundation: Opinion

Vincentas Grinius, co‑founder of IPXO, argues in an AI Journal opinion that advances in artificial intelligence are undermining the content ecosystem by generating synthetic material that bypasses original sources, diminishing web traffic and revenue for creators. As AI‑produced content improves, users have less incentive to visit the original sites, making the production of high‑quality, original work increasingly unprofitable. Consequently, the supply of such content is expected to shrink, leading the industry to inadvertently erode the very foundation—original, valuable content—that sustains it.