USA Today Co.’s tool is an AI-assisted “shell file” system that lets editors pre-build article templates around every likely World Cup storyline before the tournament starts, automatically pulling in related archive material, stats and background so that when real news breaks they only need to drop in the fresh facts and hit publish. The goal is to have high-quality, context-rich match reports, news updates and explainers live within minutes — ideally before Google’s AI Overviews and other assistants have enough data to synthesize their own answers — preserving USA Today’s search visibility and traffic in an AI-first discovery environment.
News Media: USA Today
Country: United States
Type: content production
LLM: Custom
Production: In-house
Team: Department
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