My Blog

Category: business strategy

Auto Added by WPeMatico

  • Samsung opens ChatGPT Enterprise and Codex access after AI restrictions

    Samsung Electronics is expanding employee access to ChatGPT Enterprise and Codex, giving staff wider use of AI tools for technical and non-technical work.

    According to OpenAI, the deployment covers all Samsung Electronics employees in Korea and all Device eXperience employees worldwide. The DX division includes smartphones, consumer electronics, and home appliances.

    Samsung plans to use the tools in software development, marketing, product development, manufacturing, and other business functions. The tools will support tasks such as information search, document drafting, idea development, data interpretation, and code-related work.

    Samsung revisits employee AI use

    The rollout comes three years after Samsung restricted employee use of generative AI tools over data-security concerns. In 2023, the company limited the use of ChatGPT and similar tools after concerns that sensitive internal information had been uploaded to an external AI platform.

    The new deployment gives employees access to ChatGPT Enterprise, which includes controls for data protection, user access, and security management. OpenAI said the enterprise version allows organisations to manage users, apply access controls, and use AI tools within internal security requirements.

    Samsung’s earlier restrictions applied to employee use of ChatGPT and similar generative AI tools. The new rollout gives employees access through an enterprise product with data protection and access controls.

    Samsung has not limited the deployment to a single business unit or technical group. OpenAI said the tools will be used across a broad range of functions, including technical and non-technical teams.

    OpenAI said ChatGPT can support knowledge-based tasks such as searching for information, analysing material, drafting documents, developing ideas, and interpreting data.

    Codex for technical and non-technical work

    Codex will be used for software-related tasks such as writing, reviewing, and debugging code. OpenAI said the tool is also being used for internal tools, websites, software prototypes, and automated workflows.

    OpenAI said Codex can also support non-technical teams in day-to-day work, including by helping employees create internal tools and automated workflows.

    OpenAI said Codex now has more than five million weekly users across technical and non-technical workflows. In Korea, weekly active users of Codex have grown nearly 800% since February 1, 2026, according to the company.

    Harrison Kim, general manager of OpenAI Korea, said the agreement is one of OpenAI’s largest enterprise deployments. He said Samsung is using AI across teams and functions rather than limiting it to specific departments.

    In October 2025, Samsung said it would work with OpenAI as a strategic memory partner for the Stargate AI infrastructure initiative, with OpenAI’s memory demand projected to reach up to 900,000 DRAM wafers per month.

    Samsung SDS also entered a potential partnership with OpenAI to jointly develop AI data centres and provide enterprise AI services. Samsung said the agreement would allow Samsung SDS to provide consulting, deployment, and management services for businesses integrating OpenAI models into internal systems.

    Samsung SDS also signed a reseller partnership to offer OpenAI services in Korea. Under that arrangement, Samsung SDS said it would support Korean companies adopting ChatGPT Enterprise and other OpenAI services.

    Reuters reported that Samsung Electronics and SK Hynix had signed letters of intent to supply memory chips for OpenAI’s Stargate project. The report said the two South Korean chipmakers together account for about 70% of the global DRAM market and nearly 80% of the high-bandwidth memory market.

    High-bandwidth memory supports fast data movement between memory and processors in AI systems. Reuters reported that OpenAI’s chip demand for Stargate may reach 900,000 wafers per month, citing South Korea’s presidential office.

    Samsung said its semiconductor businesses would support OpenAI’s demand with advanced memory solutions. The company also said its affiliates were exploring broader work with OpenAI in areas including data centres, enterprise services, and AI infrastructure.

    AI adoption and productivity

    Deloitte’s 2026 State of AI in the Enterprise report found that 66% of organisations reported productivity or efficiency gains from enterprise AI adoption. The same report found that 53% reported improved insights and decision-making.

    A Bpifrance survey reported by Reuters found that 77% of 534 French mid-sized company heads said their firms used generative AI, but only 17% of those using it reported time savings.

    Samsung has identified use cases across document work, information analysis, coding, product development, marketing, and manufacturing. The deployment gives employees access to ChatGPT Enterprise and Codex for those tasks under a company-wide agreement.

    OpenAI’s Korea partnerships

    OpenAI has also announced other partnerships in Korea. Seoul National University recently began providing ChatGPT Edu to 47,000 students, faculty, and staff.

    OpenAI has also worked with Kakao to bring ChatGPT responses into KakaoTalk group chats. The company said Korean organisations including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour are using ChatGPT Enterprise, OpenAI APIs, or Codex.

    (Photo by Zulfugar Karimov)

    See also: Omio scales travel product development using OpenAI models

    Banner for AI & Big Data Expo by TechEx events.

    Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events, click here for more information.

    AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.

    The post Samsung opens ChatGPT Enterprise and Codex access after AI restrictions appeared first on AI News.

  • McDonald’s tests Google-backed AI drive-thru ordering system

    McDonald’s is testing a new AI system that can take drive-thru orders and support restaurant operations.

    The system, called ArchIQ and nicknamed “Archy,” was introduced during the company’s Worldwide convention, according to Restaurant Business. It is being tested at five McDonald’s locations in the United States, though the company has not named the restaurants involved.

    A video shared on X by a McDonald’s franchise owner showed the system greeting customers, processing order changes, displaying the final total, and asking customers to pull ahead for pickup.

    A demonstration shared on X by the franchisee account McFranchisee showed the system taking orders in English and Spanish. The account said the system has processed more than one million transactions, with about 90% of orders completed without being escalated to staff.

    The same account said ArchIQ can respond when repeat customers ask for their usual order. McDonald’s has not provided technical details on how that feature works.

    ArchIQ is being developed with Google. According to McFranchisee, McDonald’s restaurants in the US are receiving Google Edge Cloud blades ahead of the rollout.

    McDonald’s previous AI ordering test

    ArchIQ is McDonald’s latest AI test for drive-thru ordering. The company previously worked with IBM on an automated ordering system across more than 100 restaurants.

    McDonald’s ended that pilot in 2024 after customer complaints over order errors. The earlier IBM test was followed by customer videos showing incorrect orders, including one case in which the system reportedly added more than $250 worth of chicken nuggets.

    After ending the IBM partnership, McDonald’s said it would continue exploring voice ordering technology.

    Restaurant operations support

    ArchIQ is not limited to customer ordering. McFranchisee said it can monitor restaurants and alert managers to possible issues.

    According to McFranchisee, the system can alert managers if a freezer is down. It can also flag kitchen bottlenecks or other problems that need attention.

    McFranchisee described ArchIQ as both an ordering tool and a management-support tool.

    The test forms part of McDonald’s new growth plan, called “McDonald’s > NEXT.” The company said the plan is intended to improve restaurant operations and unit economics.

    McDonald’s reported a large digital customer base in its 2025 results. The company said systemwide sales to loyalty members across 70 markets rose 20% to nearly US$37 billion in 2025, while 90-day active loyalty users rose 19% to nearly 210 million at year-end.

    McDonald’s CEO Chris Kempczinski said in a press release that the strategy is aimed at the company’s next phase of growth and productivity.

    The company has also referenced restaurant upgrades and possible menu changes under the same plan, but has not provided detailed information.

    Automation and service

    In a company memo, Kempczinski said more of the customer journey is becoming automated, leaving fewer chances for guests to interact with crew members. He said that it raises the standard for hospitality when customers interact with staff.

    QSR Magazine’s 2025 Drive-Thru Report, citing Revenue Management Solutions, said drive-thru traffic remained negative month after month and hovered between minus 5% and minus 8% in 2025.

    Other fast-food chains have also announced AI-powered drive-thru ordering systems, including Taco Bell and Wendy’s.

    Jonathan Maze, editor-in-chief of Restaurant Business, told ABC News that companies often present drive-thru automation as a way to free employees for other tasks. The McFranchisee account said the system could reduce the need for workers to take orders in noisy drive-thru lanes.

    Some X users responding to the ArchIQ demonstration said they preferred interacting with human workers. Others supported a more automated ordering process.

    McDonald’s has not said when ArchIQ could be expanded beyond the five test locations. The company has said the system is intended to improve speed and accuracy while supporting customers and crew.

    The company’s AI drive-thru system remains in limited testing.

    (Photo by Boshoku)

    See also: Walmart’s AI workflows meet the realities of the balance sheet

    Banner for AI & Big Data Expo by TechEx events.

    Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events, click here for more information.

    AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.

    The post McDonald’s tests Google-backed AI drive-thru ordering system appeared first on AI News.