Observador’s Subscription Concierge is an AI-powered assistant that holds one-to-one, negotiable subscription conversations with readers over SMS or WhatsApp at scale. It plugs into the publisher’s data stack (subs CRM, billing via Stripe, usage analytics) so it “knows” each subscriber’s plan, payment status, reading and listening habits, and past engagement, then uses an LLM to initiate personalised outreach to upgrade active subscribers or win back lapsed ones. Operating under strict editorial tone rules and commercial guardrails, it can discuss options, make tailored offers, and complete transactions, with A/B-testable prompts and a dashboard tracking conversion, response rates, and cost per transaction—aiming to outperform telemarketing while being operable directly by the subscriptions team.
News Media: Observador
Country: Portugal
Type: monetization
LLM: Custom
Production: In-house
Team: Department
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